Notifications and Achievements

Objective:

Add notification handling into an existing app to support a suite of new features designed to engage and reward players to increase retention and viral social behavior across Desktop, Tablet and Phone apps.

Business Requirements:

• Encourage players to engage with friends to drive viral user acquisition and retention
• Support a new achievement system to encourage retention, increase session length and reward players.
• Support in-app incentive offers and events.
• Minimize the need for unique device specific assets.

User Value Goals:

• A unified experience across all devices
• The ability to interact and share experience with friends from within the app
• The ability to postpone engaging with special offers (being able to close a special offer and return to it later) so that a player doesn’t need to disengage with a positive “Flow” experience.

Final Wireframe Options

Mock-ups of Layout Options