Understanding current solutions

Objective:

To enable users to have a seamless experience across all of their current or future devices we needed a way to sync their current progress and settings between their devices. The current version of the new game that we recently launched did not allow players to share their progress or purchases across their apps or more importantly easily transfer their ballance and progress to a new device when they upgraded to a newer model.

Business Need:

• Eliminate or greatly reduce the customer service calls around transferring progress and balances to new phones, tablets or laptops.
  • Resolving this currently was a manual process requiring multiple steps and interaction with the user.
• Increase sessions per day and time on device by allowing players to jump to the device of preference for their current environment and activity.

Strategy Phase:

The Product Manager for this feature needed to understand the experience that our direct competitors offered to their players with regards to playing on multiple devices. The following is a simplified spreadsheet of my discoveries. It outlines the core findings relevant to how users expectations and goals are currently being addressed.