Conditional Offer Flow

Objective:

Increase purchases after a low or zero balance state is triggered in the player virtual currency balance.

The previous message was small, unremarkable and generic with no help offered to the user as to what purchases options offer the best value. The better the value the more likely the player can be nudged into a purchase.

Approach:

1. Set up conditions for offers always showing the best available.
2. If the player dismisses the offer show ways to get virtual currency for free
   • Watching a Video – A high value revenue generator that doesn’t require the user to make a purchase.
   • Invite Friends – This has some viral UA potential. This would be the last offer since it has the lowest value to both the user and the business.

Conditional Functional Flow: