Logo Design: GameBux

GameBux was a virtual currency business model that was designed to be marketed to small and medium size businesses who wanted to leverage the advantages of a shared virtual wallet without having to develop and support the digital infrastructure required for a unique dedicated currancy.

Target Customers

• B2B: Business that want to leverage a virtual currency that was independent of platform based currencies.
• App Users: Customers of the businesses that enable purchases thru the GameBux virtual wallet.
• Virtual Product Purchases: A currency that had low friction exchange properties to pay for virtual products.
• On-line Purchases: A substitute for cash or credit transactions when purchasing physical products on-line.

Unique Requirements

• Logo needed to support readability at very small point sizes used in licensing and usage agreements on-line.
• A currency mark was required for indicating currency type in purchase dialogs.