New Game app: IA & functional Doc’s


App Design: IA, IxD, Wireframes and User Flows


Objective:

To create an new game to compete in the popular game space online Adventure BINGO, level progression with a loose story driven structure. Social integration is a requirement as the popularity of on-line BINGO is its social aspect of playing against real people.

Business Goals:

  • Show Featured Content
  • Feed virality
  • Increase velocity of playing BINGO (Keep the economy fluid)
  • Create a meaningful experience for users
  • Evolve User Experience for the Long Wow (creating long term value)
  • Creating an game play design that supports daily and lifetime goals to drive player retention.
  • A robust social architecture that enables building both private and public social networks.
  • Providing player matching for 24 hour access to live games

User Goals:

  • Play BINGO
  • Progress the narrative
  • Find a variant to Play
  • Find Seasonal Content
  • See Friends Playing in my unlocked levels
  • See Friends progress in the world
  • Create on-line BINGO group (Both open and private)

UX Requirements:

  • Relationships between visual data is clear
  • Goal driven data is clear
    • Where should I go
    • Where can I go
    • What should I do
    • What can I do
  • New Content is easily Discoverable
  • Navigation on the map can be done with velocity
    • Navigating the map is straightforward
    • Enables scanning for available actions
    • Data types clearly distinguished
    • Player can get to playing BINGO with minimal cognitive effort
  • Story narrative echoed in map content
  • Collection progress indicated on map
  • Game supports a variety of motivations for playing

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